Copy of COMPANY SUMMARY | wild-dharma-palawan

WILD DHARMA ECO RESORT

A Nature Sanctuary and Centre for Yoga, Meditation

Business Plan

OUR MISSION

Our mission is to become the number one destination in South East Asia known for our unique blend of eco health resort and world class centre for yoga & meditation.

We aim to reach sales of PHP 44,000,000 by the 3rd year of operations.

We aim to provide a model for the future of tourism. integrating the personal, social and environmental sustainability.

KEYS TO SUCCESS

Quality is the key to success.

The world class facilities and exceptional personal service we provide will far excede what is presently on offer in the region.

The successful targeting of the ever expanding yoga community in Asia.

The successful marketing of the integrated nature of our business.

COMPANY SUMMARY

Wild Dharma Eco Resort is a unique purpose built facility for the growing tourist market in Palawan offering a range of unique and beautiful accommodation options. We also offer world class facilities to the ever expanding yoga and meditation retreat community in Asia and beyond.

We will be offering guests more than a holiday destination but a life enriching experience with our integrated vision of the holistic holiday experience.

Guest can enjoy our world class health spa facilities, our yoga retreat centre, all situated on a totally seclude and private 40 heactare of pristine rainforest and white sand beach.

COMPANY OWNERSHIP

Paul Wooden and Teresa Tirol are the joint owners of the business

PRODUCTS AND SERVICES

A recent SRI international study on "wellness" tourism finds that—'a wellness tourist can be simultaneously an ecotourist, a cultural tourist, and a sports/health tourist. There are many opportunities to cross-market niche tourism products to these potential customers. More and more, these niche markets do not operate independently of each other.

One of the unique features of Wild Dharma Eco resort is the integrated nature of the business.

Our income will come from a variety or sources within the eco/wellness/yoga tourist market as well as the growing number of international and domestic tourists coming to the area.

Our revenue will be generated from the following segments os the business.

Resort accommodation

Retreat village hire

Healing spa centre

Restaurant

Island tours

Our holiday packages

Yoga & Meditation retreats

Health retreats

click here for more details of these products

MARKET ANAYLISIS SUMMARY

We feel very confident in the economic climate now and into the future for our venture. Many of the market indicators are on the rise. The economic climate in Asia is leading the world, especially in South East Asia. The tourist industry continues to expand dramatically in the Philippines. Palawan itself and San Vicente in particular are set to expand dramatically as the San Vicente international airport nears completion. All of our target markets are on the rise also, including the wellness tourist, the yoga/health tourist, the eco tourist. Our business model integrates all of these expanding market segements giving us a very positive outlook in every aspect of our propossed business.

click here for more detailshj

MARKET SEGMENTATION

Our target market is divided into several types of people as what we are offering has a wide appeal.

The booming yoga comunity in Asia, This market is huge and expanding.and covers Korea, Japan, China, Singapore, Malaysia, Hong Kong and Taiwan.

We will also target the growing domestic yoga comunities in the Philippines.

The Philippines is centrally located which makes it easily accessible to these countries. The Asian yoga market is 80% women between the age of 20 - 45yrs.

Yoga retreat leaders around the world, Initially we will draw from Pauls extensive network in Australia but this market is global, We intend to target yoga groups in Europe and USA as well as the Asian market. We willl not limit our retreat village to yoga and meditation groups only.

The growing numbers of travellers in the Philippines and Palawan: This segment of both foriegn and domestic travellers is young and adventurous and have a strong interest in grass roots experience.

Eco tourists: People seeking cultural and environmentally sensitive experience and deeper immersions in nature is a growing market segment.

Executives and professionals seeking a health retreat: This market is those needing a nourishing break from busy lives from the ever expanding middle class and professionals in Asia. For this segment we are offering world class health spa retreat packages in a private and secluded paradise.

TARGET MARKET SEGMENT STRATEGY

We already have strong connections to a large network of yoga groups seeking new and exciting venues for yoga retreats. In fact we already have groups waiting for us to open. We will initially extend personal invitations to these groups.

Social media is the central form of communication for yoga groups these days and this will be much of our initial marketing strategy.

There are many online forums for travellers, eco tourists and yoga practitioners, we intend to access many of these forums to raise awareness and interest in Wild Dharma Eco Resort. We will use already existing internet sales platforms like agoda and bookings.com.

We intend to target he executives and professional market for our health retreats in domestically initially before expanding our efforts to the growing middleclass and professional's throughout Asia.

COMPETITION

Though there is nothing in the region being offered that resembles the integrated nature of what we are offering, there are other resorts and guest houses.

Port Barton has many simple guest houses that people use. Port Barton will be the main jump off point for visitors to our resort, although we do plan to draw people directly from Sabang's underground river area which is only a 2 hour boat ride away.

There are two main competitors in the area, Secret Paradise and Coconut Gardens island resort.

These are two very different places, one more high end the other a simpler place. They are similar to Wild Dharma in that they are both also on the own private beach away from crowds.

Their beaches are smaller and in fact they have had serious water shortage issues during this long summer, a problem our beach does not have.

Both Secret Paradise (6 cottages) and Coconut Gardens (12 rooms) are busy throughout the year. Our research reveals this is precisely because they are away from crowds and on private beaches. Our research indicates there is plenty of room in the market for us also, the demand for places like this is expected to expand dramatically once San Vicentes airport is complete in 2017.

COMPETITIVE EDGE

While there are basic similarities with our competition, the integrated nature of our vision sets us apart. We are not just a beautiful beach destination but a unique and integrated life enriching experience with spa/health complex, a world class yoga retreat village, 40 hectare nature sanctuary with coral nursery and social and cultural programs.

We won't be relying on the passing tourists to book our resort as our competition does. We will be directly marketing to groups with our retreat hire and yoga retreats as well as our health retreat packages.

The are yoga retreat centres in Bali and Thailand but there are no purpose built yoga and meditation retreat facilities anywhere in the Philippines.

We are positioning ourselves at the forefront of this market as the Philippines becomes the must visit destination in the region.

This is further enhanced by Paul's 30 years experience in the industry which will provide guest with the highest quality training and experience.

MARKETING STRATEGY

Social media will initially be our main marketing strategy, social media has changed the face of advertising bringing a more direct and intimate exchange between us and our customers. It also expediates word of mouth recommendations 1000 fold and provides a way for us to stay in direct contact with our customers.

We want people to always feel welcome and at home at wild dharma and we will be encouraging guests to get involved in our centre. We want them to feel that they are a part of the vision, whether its helping in the coral nursery, or in the health clinic or the organinc garden, or maybe sharing their gifts with the healing staff. Of course this is optional.

We believe people will spread the word far and wide if they themselves feel like they belong to the vision in some way.

Social media now creates a forum for guests themselves to do some of our marketing as they share their unique experiences with their friends online.

We will also target specific magazines and online travel forums, health forums and eco forums.

We intend to target the worldwide yoga retreat community, intially drawing on Paul's extensive network in Australia.

We will use already existing intenret sales platforms like agoda. bookings.com and air B&B.

We also aim to get reciprical referrals from friends in business in El Nido.

Our goal is to be one of Asia's must visit destinations within 3 years.

SALES STRATEGY

We aim to promate the brand Wild Dharma worldwide. We aim to have our name be synonymous with quality with an above and beyond service team who are knowledgeable and friendly. We will be targeting the yoga communities directly in Asia and beyond with special invitations to use our retreat facilities.

we will be using forums like agoda, and bookings.com and air b&b to promote our resort. these forums have a vast reach and are afordable ways to advertise.

We will be targeing the eco tourist both dometicallly and internationally highliting the natural and cultural wonders we can offer.

SALES FORECAST

Our sales forecast is deliberately modest starting at 20% occupancy in the first year of operations.

We expect numbers to grow significantly in the second year once we have established our position in the market. In addition, when the San Vicente airport opens, somewhere around late 2016, we will be perfectly poised to take advatage of the expected further dramatic growth of the general numbers of tourists in the area.

MANAGEMENT SUMMARY

Paul Wooden and Teresa Tirol will make up the management team at Wild Dharma.

Paul has extensive experience with the yoga industry and successfully managed a small business in Melbourne Australia. for 15 years. combined with Teresa'a expertise in health and catering. This, combined with Teresa'a expertise in health and her catering skills and experience make for a potent management team

Together Paul and Teresa have the vison the passion and the experience to bring this venture to fruition and make it a success.

click here for more on Paul and Teresa

PERSONEL PLAN

We will require a staff of 9 to start with,

We will have 2 boatman who will work in the gardens when not transporting guests

1 fulltime gardener.

2 kitchen staff and 2 for cottage cleaning. We intend to train our staff to the highest quality

2 qualified spa staff who are willing to further train.

As we expand we want this staff to take on leadership roles to further train and manage the highest quality treatments form everyone. All our staff will be encouraged to take part in all our services. so they understand the nature of what we are offering.

boatmen 1st yr 2nd yr.. 3rd yr

gardener

kitchen staff

START UP SUMMARY

We are seeking to raise PHP 25,000,000 from loans and equity investors.

start up costs are as follows

land payment PHP 10,000,000

stage one building costs PHP 8,000,000

first year running costs PHP 3.500,000

contingencies PHP 1,500,000

START UP REQUIREMENTS

Start-up Funding

Start-up Expenses to Fund $185,400

Start-up Assets to Fund $364,600

Total Funding Required $550,000

Assets

Non-cash Assets from Start-up$350,000

Cash Requirements from Start-up$14,600

Additional Cash Raised$0

Cash Balance on Starting Date$14,600

Total Assets$364,600

Liabilities and Capital

Liabilities

Current Borrowing$0

Long-term Liabilities$350,000

Accounts Payable (Outstanding Bills)$0

Other Current Liabilities (interest-free)$0

Total Liabilities$350,000

Capital

Planned Investment

Marty Snyderman$100,000

Luke Roth$100,000

Additional Investment Requirement$0

Total Planned Investment$200,000

Loss at Start-up (Start-up Expenses)($185,400)

Total Capital$14,600

Total Capital and Liabilities$364,600

Total Funding$550,000

Start-up

Requirements

Start-up Expenses

Legal $5,000

construction costs PHP 8,000,000

Brochures PHP 10,000

Property Downpayment 10,000,000

Insurance $4,000

Total Start-up Expenses PHP

Start-up Assets

Cash Required$14,600

Other Current Assets$0

Long-term Assets$350,000

Total Assets$364,600

Total Requirements$550,000

PERSONAL EVOLUTION

Everything we do at wild dharma is about encouraging reconnection with the natural rhythms of life.

We offer ways the reconnect with and encourage the better nature in ourselves.

Personal wellbeing is a healthy body, and mind, appropriate diet. And also meaningful relationships with others and our environment.

We offer yoga , meditation and health retreats to rejuvenate the body , mind and soul. This is supported with healthy food which we grow in our organic gardens,

SOCIAL RESPONSIBILITY

It is important to us that we give back to the local communities. That our presence here is of benefit to the local people.

We plan to open a small health clinic to address some of the basic health concerns in the area.

We hope to provide some work opportunities for the locals and help people supplement their livelihood by offering our guests a more intimate encounter with them and their skills.

ENVIRONMENTAL SUSTAINABILITY

Wild dharma bay is situated on 40 hectares of pristine rainforest which we plan to preserve for the wildlife and open for guests to enjoy nature as it was meant to be. Intimate encounters with nature itself has enormous benefits for people with busy lifestyles.

We also plan to start a coral nursery to propagate corals and replant them on some of the more damaged coral reefs in the area.

Healthy coral reefs create a rich nursery for fish. If the reefs are restored then they will support a healthier population of fish which the local people rely on.

Our resort design itself takes the environment into consideration. All our power is solar and hydro

A holiday with us at wild dharma bay can be many things, whatever you feel you need, you can just relax on the beach the whole time. Or you can take advantage of the many body treatments on offer at the spa complex, you can join the twice daily yoga and meditation sessions and use your time to get healthier and clearer in your life.

You can join us for a specific week long program where we tailor the yoga, meditation, healing treatments and diet to suit you and your needs. So not only will you spend a week in absolute paradise but will head home feeling thoroughly nourished and rejuvenated with specific skills to take forward in your life to keep you on track.

Or if your not into yoga, you could discover some of the local wildlife, you could spend some time hiking through the rich rainforest, spend time birdwatching . You could discover some beautiful wild orchids or sit by the crystal clear waters of one of our many creeks or waterfalls.

You can snorkel our own coral gardens or even learn about coral regeneration by helping us replant coral in damaged reefs. You can kayak across the bay.

Wild dharma bay eco health resort encourages participation in the whole process of reconnecting with life, of reconnecting with what is important to you. and contributing to the local communities

We encourage a deeper experience of ourselves, our relationship with others and a deeper experience with nature.

All indicators have Palawan as the next must see destination and san Vicente touted as the next boracay. the new international airport is almost complete at san Vicente just a short boat ride from us at wild dharma bay

COMPANY SUMMARY

Wild Dharma bay is a uniques eco health resort situated on the west coast of Palawan south of san vicente. its competitive advantage is the unique life enriching experience we offer by integrating its secluded private beach offers its guests a once in a lifetime experience of immersing oneself in the natural wonders of palawan, enjoy the 40 hectares of rainforest reserve and the world class spa/health centre. yoga and meditation are offered daily as part of the experience.

START-UP SUMMARY

Our start up costs come to 25 million pesos.

10 milllion for land aquisition

7 million first stage building costs

3 million running costs

This includes the down payment of the property and construction costs of the first stage of the project and first yesrs running costs.

the start up money is to be financed by term loans by investors

OUR MISSION

our mission is to become the number one destination in all of south east asia for this unique blend of eco health resort, nature reserve and world class centre for yoga & meditation and eco resort.

we aim to provide a model for the future of tourism. integrating the personal, social and environmental sustainability.

and also provoding meaningful cultural encounters with the local people and their skills whichwill open a way for the locals to tap into the everexpanding tourist market.. we aim to attain sales of 10 million pesos by the third year.

PRODUCTS AND SERVICES

Resort accommodation

Retreat village hire

Healing spa centre

Restaurant

Island tours

Our holiday packages

Yoga & Meditation retreats

Health retreats

We are in the initial stages of trying to raise the funds necessary for this venture.

This website is being sent to a few friends and collegues with the invitation to join us on this venture.

please read through this and let us know if you want to be part of.

Immersing ourselves in direct contact with nature, and deepening that connection through meditation, mindfulness, and reflection can helps us to re-connect with deeper aspects of ourselves and the world we inhabit – in a way that is enriching, empowering and transformative.

We offer courses events and retreats which support the realisation of our human potential and the development of an ecological consciousness.

This purpose built facitilty for the growing yoga, meditation and socially conscious traveller